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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">klj</journal-id><journal-title-group><journal-title xml:lang="ru">Казанский лингвистический журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Kazan linguistic journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">3033-8751</issn><publisher><publisher-name>Казанский (Приволжский) федеральный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26907/2658-3321.2026.9.1.42-51</article-id><article-id custom-type="elpub" pub-id-type="custom">klj-154</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЯ. ЯЗЫКИ НАРОДОВ ЗАРУБЕЖНЫХ СТРАН</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGY. LANGUAGES OF PEOPLES OF FOREIGN COUNTRIES</subject></subj-group></article-categories><title-group><article-title>Территориальная вариативность современной английской речи как проблема риторики</article-title><trans-title-group xml:lang="en"><trans-title>Territorial Variability of Modern English as a rhetorical proposition</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5100-582X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дечева</surname><given-names>С. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Decheva</surname><given-names>S. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дечева Светлана Владимировна – доктор филологических наук, профессор</p><p>Москва</p></bio><bio xml:lang="en"><p>Decheva Svetlana Vladimirovna – Doctor of Philology, Professor</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-9336-9611</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гашек</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Gashek</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гашек Александра Игоревна – аспирант</p><p>Москва</p></bio><bio xml:lang="en"><p>Gashek Aleksandra Igorevna – Postgraduate student</p><p>Moscow</p></bio><email xlink:type="simple">gashek.pecheneg@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный университет имени М.В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University Moscow</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>02</day><month>04</month><year>2026</year></pub-date><volume>9</volume><issue>1</issue><fpage>42</fpage><lpage>51</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дечева С.В., Гашек А.И., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Дечева С.В., Гашек А.И.</copyright-holder><copyright-holder xml:lang="en">Decheva S.V., Gashek A.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.kljournal.ru/jour/article/view/154">https://www.kljournal.ru/jour/article/view/154</self-uri><abstract><p>Цель настоящей статьи заключается в том, чтобы заострить внимание на риторических особенностях публичного выступления в поликультурном англоязычном сообществе. За исходное принимается положение о том, что для представителей различных национальных коллективов характерны свои, прочно укоренившиеся в их сознании, лингвокультурные, а также этические и эстетические стереотипы речевой коммуникации. Так, публичное выступление в Китае отличается логикой, опорой на факты и статистические данные, нейтральной и преимущественно свободной от экспрессивно-эмоционально-оценочных обертонов тональностью, что подтверждается в ходе анализа фоностилистического оформления речи китайских экспертов, которые принимают участие в международных форумах. Более того, говорящий, как правило, читает заранее подготовленный текст, что положительно воспринимается целевой (китайской) аудиторией и соответствует их коммуникативным ожиданиям. Это объясняется целым рядом географических, исторических, философских и религиозных составляющих китайского мировоззрения, такими как конфуцианство, которые диктуют свои правила речевого поведения и взаимодействия с аудиторией. В статье подчеркивается, что сегодня максимальная эффективность публичного выступления в глобальном англоязычном пространстве обеспечивается глубоким пониманием особенностей интеллективного общения в западных и восточных сообществах.</p></abstract><trans-abstract xml:lang="en"><p>This article is meant to outline the rhetorical specificities of public speaking in the multicultural Global English space. We come from the premise that there are some deeplyrooted linguacultural, ethical and aesthetic stereotypes of addressing the audience, typical of the representatives of different national communities. Thus, a public performance in China is mostly logical, laconic and data-bound, which can be proved by analyzing the phonostylistic peculiarities of presentations delivered by Chinese experts at various international public speaking events. The text, as a rule, is just read and is mostly devoid of any expressive-emotional-evaluative overtones. It is neutral, serious and unmarked enunciation, which satisfies the demands of the target audience (i.e. the Chinese addressees). This can be accounted for by a number of geographical, historical, philosophical and religious components of Chinese worldview, such as Confucianism, that dictate their own rules of both speech behavior and communication with the audience. The article is, therefore, meant to highlight that today the rhetorical efficacy in a multicultural English-speaking space in can hardly be achieved without a thorough understanding of the specificities typical of both the Eastern and the Western traditions of intellective communication.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>поликультурное англоязычное сообщество</kwd><kwd>лингвокультурные стереотипы речевой коммуникации</kwd><kwd>фоностилистическое оформление речи</kwd><kwd>целевая аудитория</kwd><kwd>интеллективное общение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>multicultural Global English space</kwd><kwd>linguocultural stereotypes of public speech</kwd><kwd>phonostylistic peculiarities</kwd><kwd>target audience</kwd><kwd>intellective communication</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Decheva S.V., Maguidova I. M. 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