kljКазанский лингвистический журналKazan linguistic journal3033-8751Казанский (Приволжский) федеральный университет10.26907/2658-3321.2026.9.1.127-139klj-162Research ArticleФИЛОЛОГИЯ. ТЕОРЕТИЧЕСКАЯ, ПРИКЛАДНАЯ И СРАВНИТЕЛЬНО-СОПОСТАВИТЕЛЬНАЯ ЛИНГВИСТИКАPHILOLOGICAL STUDIES. THEORETICAL, APPLIED AND COMPARATIVE LINGUISTICSРепрезентация искусственного интеллекта в публицистическом текстеThe Representation of Artificial Intelligence in a Publicistic Texthttps://orcid.org/0000-0002-2435-4319УткинаО. Л.UtkinaO. L.

Уткина Ольга Леонидовна – доцент

Орск

Utkina Olga Leonidovna – Associate Professor

Orsk

olyaut@yandex.ruОрский гуманитарно-технологический институт (филиал) Оренбургский государственный институтРоссияOrsk Humanities and Technology Institute branch of Orenburg State UniversityRussian Federation20260204202691127139Copyright © Уткина О.Л., 20262026Уткина О.Л.Utkina O.L.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.kljournal.ru/jour/article/view/162

Данная работа посвящена анализу статей по искусственному интеллекту (ИИ). Цель исследования – выявление репрезентаций ИИ в британском онлайн-издании газеты the Guardian за 2024 год. Методом сплошной выборки были отобраны 478 статей, касающихся ИИ. Эта тема невероятно популярна и затрагивает различные области жизни. Великобритания, являясь одним из мировых лидеров в области ИИ, большое значение придает развитию и внедрению разработок на основе ИИ. В ходе исследования было выявлено, что все статьи условно можно классифицировать по следующим разделам: социальная сфера, промышленность, технологии, бизнес, правительство, экономика, право, наука, искусство и культура. Публицистический текст, реализуя функцию воздействия, информирования и пропаганды, формирует общественное мнение. Это в полной мере касается вопросов, связанных с разработкой, развитием и внедрением ИИ в различные отрасли жизни. Представленная в британском издании оценка приложений на основе ИИ отличается противоречивостью. Положительные, на первый взгляд, перспективы применения инновационных технологий, имеют негативные последствия. Изучение газетных статей позволило получить объективную картину о возможностях и роли ИИ в современном британском обществе и во всем мире в целом.

The research work is devoted to the analysis of the articles on Artificial Intelligence (AI). The aim of work is the identification of AI representations in British online edition of the Guardian in 2024. 478 articles were selected by the method of continuous sampling. This topic is extremely popular and affects different aspects of live. Great Britain is one of the world leaders in the field of AI and pays much attention to the development and integration of projects based on AI. The research showed that all the articles may be conditionally classified into the following categories: social sphere, industry, technology, business, government, economy, law, science, art and culture. A publicistic text realizes the function of influence, of providing information and propaganda, shapes public opinion. It is fully referred to questions connected with engineering, development and implementation of AI in various sectors of economy. Assessment of applications based on AI is very controversial. The perspectives of use of innovative technologies that, at first glance, may seem positive, have negative effect. The study of newspaper articles allows to get an objective view of possibilities and roles of AI in a modern British society and in the whole world.

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The authors declare that there are no conflicts of interest present.