Motorsport Discourse as a Phenomenon of Globalization

In the modern era, motorsport has occupied a special niche in the global sports in-dustry, becoming not only a competition of technology and skill, but also a vivid example of intercultural communication. With its development, a unique discourse has been formed, which finds expression in written and oral speech. The purpose of this study is to identify the features of motorsport discourse in the context of globalization by analyzing journalistic articles. The main objective of the research is a detailed analysis of the terminological composition, including both borrowed internationalisms and native Russian terms reflecting the history and national traditions of motorsport in Russia. The subject of the research is the features of these texts reflecting the processes of globalization in motorsport communication. 7 Russian-language news publications on motorsport and car culture were analyzed. The study found that 38% of the terms in these articles are borrowed from English and French motorsport discourse. The analysis made it possible to establish that the texts of motorsport discourse are characterized by a hybrid composition of linguistic units. This is manifested in a symbiosis of global, generally understandable terminology that ensures the unity of the international sports community, and nationally specific components that give the discourse cultural uniqueness and connection with local sports history, which confirms the initial hypothesis of the study.

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