Territorial Variability of Modern English as a rhetorical proposition

This article is meant to outline the rhetorical specificities of public speaking in the multicultural Global English space. We come from the premise that there are some deeplyrooted linguacultural, ethical and aesthetic stereotypes of addressing the audience, typical of the representatives of different national communities. Thus, a public performance in China is mostly logical, laconic and data-bound, which can be proved by analyzing the phonostylistic peculiarities of presentations delivered by Chinese experts at various international public speaking events. The text, as a rule, is just read and is mostly devoid of any expressive-emotional-evaluative overtones. It is neutral, serious and unmarked enunciation, which satisfies the demands of the target audience (i.e. the Chinese addressees). This can be accounted for by a number of geographical, historical, philosophical and religious components of Chinese worldview, such as Confucianism, that dictate their own rules of both speech behavior and communication with the audience. The article is, therefore, meant to highlight that today the rhetorical efficacy in a multicultural English-speaking space in can hardly be achieved without a thorough understanding of the specificities typical of both the Eastern and the Western traditions of intellective communication.

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