The Representation of Artificial Intelligence in a Publicistic Text

The research work is devoted to the analysis of the articles on Artificial Intelligence (AI). The aim of work is the identification of AI representations in British online edition of the Guardian in 2024. 478 articles were selected by the method of continuous sampling. This topic is extremely popular and affects different aspects of live. Great Britain is one of the world leaders in the field of AI and pays much attention to the development and integration of projects based on AI. The research showed that all the articles may be conditionally classified into the following categories: social sphere, industry, technology, business, government, economy, law, science, art and culture. A publicistic text realizes the function of influence, of providing information and propaganda, shapes public opinion. It is fully referred to questions connected with engineering, development and implementation of AI in various sectors of economy. Assessment of applications based on AI is very controversial. The perspectives of use of innovative technologies that, at first glance, may seem positive, have negative effect. The study of newspaper articles allows to get an objective view of possibilities and roles of AI in a modern British society and in the whole world.

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2. Newton-Rex E. Robots sacked, screenings shut down: a new movement of luddites is rising up against AI. The Guardian. Available from: https://www.theguardian.com/commentisfree/article/2024/jul/27/harm-ai-artificial-intelligence-backlash-human-labour [accessed: 11.06.2025].

3. Turing A. First artwork painted by humanoid robot to sell at auction. The Guardian. Available from: https://www.theguardian.com/artanddesign/2024/nov/08/alan-turing-portrait-ai-da-robot-painting-sale-price-auction [accessed: 23.06.2025]

4. Burke K. Amazon, Google and Meta are ‘pillaging culture, data and creativity’ to train AI, Australian inquiry finds. The Guardian. Available from: https://www.theguardian.com/technology/2024/nov/27/amazon-google-and-meta-are-pillaging-culture-data-and-creativity-to-train-ai-australian-inquiry-finds [accessed: 22.06.2025].

5. Sample I. Could AI help cure ‘downward spiral’ of human loneliness? The Guardian. Available from: https://www.theguardian.com/technology/article/2024/may/27/could-ai-help-cure-downward-spiral-of-human-loneliness [accessed: 17.06.2025].

6. Sprenger R., Rinvolucri B., Doran T. Back from the dead: could AI and grief? The Guardian. Available from: https://www.theguardian.com/news/video/2024/sep/24/back-from-the-dead-could-ai-end-grief-video [accessed: 20.06.2025].

7. Naughton J. My new iPhone symbolises stagnation, not innovation – and a similar fate awaits AI. The Guardian. Available from: https://www.theguardian.com/commentisfree/article/2024/jul/27/my-new-iphone-symbolises-stagnation-not-innovation-and-a-similar-fate-awaits-ai [accessed: 09.06.2025].

8. Naughton J. AI hardware firm Nvidia unveils next-gen products at Taiwan tech expo. The Guardian. Available from: https://www.theguardian.com/technology/article/2024/jun/02/ai-hardware-firm-nvidia-unveils-next-gen-products-at-taiwan-tech-expo [accessed: 15.06.2025].

9. Helmore E. Nvidia reports stratospheric growth as AI boom shows no sign of stopping. The Guardian. Available from: https://www.theguardian.com/technology/article/2024/may/22/nvidia-quarterly-earnings [accessed: 09.06.2025].

10. Makortoff K., Jolly J. Mixed signals on tech stocks amid debate over viability of AI boom. The Guardian. Available from: https://www.theguardian.com/busi-ness/article/2024/jul/31/mixed-signals-on-tech-stocks-amid-debate-over-viability-of-ai-boom [accessed: 07.06.2025].

11. Robins-Early N. OpenAI tests new search engine called SearchGPT amid AI arms race. The Guardian. Available from: https://www.theguardian.com/business/article/2024/jul/25/openai-search-engine-searchgpt [accessed: 05.06.2025].

12. The Guardian view on a tech bubble going pop: AI pays the price for inflated expectations. The Guardian. Available from: https://www.theguardian.com/commentis-free/article/2024/aug/07/the-guardian-view-on-a-tech-bubble-going-pop-ai-pays-the-price-for-inflated-expectations [accessed: 10.06.2025].

13. Naughton J. From boom to bURLt, the AI bubble is only heading in one direction. The Guardian. Available from: https://www.theguardian.com/commentisfree/2024/apr/13/from-boom-to-bURLt-the-ai-bubble-is-only-heading-in-one-direction [accessed: 11.06.2025].

14. Sample I. ‘An AI Fukushima is inevitable’: scientists discuss technology’s immense potential and dangers. The Guardian. 22.11.2024. Available from: https://www.theguardian.com/science/2024/nov/22/an-ai-fukushima-is-inevitable-scientists-discuss-technologys-immense-potential-and-dangers [accessed: 12.06.2025].

15. Marcus G. OpenAI’s Sam Altman is becoming one of the most powerful people on Earth. We should be very afraid. The Guardian. Available from: https://www.theguardian.com/technology/article/2024/aug/03/open-ai-sam-altman-chatgpt-gary-marcus-taming-silicon-valley [accessed: 07.06.2025].