Narrative Analysis of Motivational Resources for Educational Storytelling for Media Students

This article presents a narrative analysis of case studies of storytelling applied to the project-based creative work of students (journalists and media communications students). Educational storytelling is examined as a form of creative implementation of a narrative approach to media text creation, an author's media work characterized by a composition (plot), a description of a dynamic "self-image," a set of character strategies, value-semantic models, and motivational structures. It is substantiated that educational storytelling influences the development of professional skills and stimulates students' motivation for creativity and learning. The stages and technologies for effectively applying the "educational storytelling" method in student projects are presented. A pedagogical experiment involving 319 students from the First Media Academy of the Plekhanov Russian University of Economics (RUE) confirmed the hypothesis that educational storytelling becomes a fundamental technology for media students, developing key creative competencies. A high level of student commitment to mastering professional storytelling skills was noted (82.7%), and 92.8% of participants identified similarities in personal characteristics and actions with the protagonist. The results contribute to the study of the linguistic and semantic structures of motivational texts of digital generations, continue the study of authorial texts as a form of self-presentation, and reveal the resources of storytelling as a learning technology.

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